In the beginning, entrepreneurs primarily used crowdfunding to gain small investments online from the public for their for-profit ventures. By 2025, it’ll be a $90-$96 billion market. Platforms like the Woocommerce plugin for WordPress are designed to help individuals, start-ups, nonprofits, and other organizations share information about their causes and solicit their audiences for donations.
Nonprofit crowdfunding is a term used to describe any efforts made by organizations to raise money through donations from a large variety of donors. With advancements in technology, organizations look for innovative ways to raise awareness and collect donations for much-needed causes and initiatives. Their efforts have not gone unnoticed among donors. One study showed that between 2013 and 2014, online donations rose 13%. Crowdfunding can be a vital tool to increase your campaign’s effectiveness and generate enough traffic to boost your overall fundraising efforts.
How nonprofit crowdfunding works
Nonprofit crowdfunding is a great way to offer incentives for people making donations, such as branded merchandise or a unique experience, like the opportunity to join your team on-air. These platforms make it easy to provide donations, educate people on the impact of their contributions and reward them for making a difference in their community. With the rise of social media, it’s become a lot easier for organizations and fundraisers to find people interested in supporting their cause.
Benefits of online nonprofit crowdfunding
WP Crowdfunding is one of the most powerful WordPress plugins available to help create great charitable campaigns, and it can be integrated with any Woocommerce gateway. Collecting donations online is a smart and innovative way to raise money for relief funds, charities, nonprofit organizations, or just about any other meaningful cause. YITH Donations for Woocommerce is a great theme that allows nonprofits to add an option to your website to collect donations. Even if you run an online store, each time a user places an item into their cart, they will be prompted to make a small donation towards a cause or your organization. Also, for those using Woocommerce already, consider adding the GiveWP plugin, allowing you to add a donation upsell option to your checkout screens.
5 Tips for a successful nonprofit crowdfunding campaign
- Choose The Right Images & Videos
Appearances are everything when trying to attract your target audiences. Users prefer to connect with the people behind the brands. Use multiple images that have a personal connection to your cause, like pictures or videos of your team volunteering at a charity event or giving back to the community—once they align with the story you’re sharing.
- Set The Right Goal Amount & Messaging
Regardless of your nonprofit crowdfunding goals, it’s essential to make time to outline the best message to attract your audience. Part of the preparation process is establishing your goals and how much revenue your nonprofit will run successfully.
Keep in mind that it’s important not to set the stakes too high or push your organization beyond its means. Think of creative ways to help your campaign sound more heartfelt and create a sense of urgency with your listeners. At the end of the day, how you write something will directly impact how your audience perceives it. For example, if you’re pushing $30 a month, you could say, “For about four quarters a day…”
- Write a Captivating Fundraiser Story
From the articles you share to blog posts you write, your unified story must focus on a problem you will solve for the listener. People are more connected to a cause when they feel a human connection behind it. Your story should show that lives are being changed and that you’re able to create an impact somewhere that matters.
- Create a Launch Plan
Any great campaign requires a well-thought-out marketing plan. Don’t assume people will know how to learn about and find your organization. Planning, promoting, and having your PR team create responses for social media comments are all ways of helping build buzz and drive traffic to your website. Killer Bee Marketing can help you generate content to win over the hearts of donors by helping you design targeted landing pages to spread the word about your cause on digital platforms.
- Reach Out To Your Network
Use the power of social media to spread the word about your nonprofit crowdfunding campaign. Many platforms offer built-in sharing widgets that make it very easy to reach out and share information with donors via Twitter, Facebook, and many other social media platforms.
Let the Vidare Creative and Killer Bee Marketing team help your radio station stay ahead of the game. By creating engaging and cutting-edge content that clearly delivers your fundraiser message, we can help boost your donations and increase the chances of your cause or organization becoming a success with listeners.
CEO, Digital Strategist for Killer Bee Marketing
Let’s connect on LinkedIn: briancuree
Brian Curee, the CEO of Killer Bee Marketing, is a Digital Strategist expert with a proven track record of helping radio stations and businesses remove confusion, deliver clarity and create a plan to improve goal conversions on digital platforms.
Brian has worked in the digital field professionally since 2006 and has served the Christian Radio Industry since 2013. As a seasoned Digital Strategist and Christian, he is passionate about helping Christian radio reach more people with the message of hope and love of Jesus. Brian says, “Being good stewards with the digital tools available at our fingertips is a responsibility, and our team is honored to be the guide that helps Christian radio become good stewards on digital.”