My Takeaway from Fundraising21

My Takeaway from Fundraising21

I loved having the opportunity to see everyone in person during Fundraising 21 in Nashville. Along with you, I love the chance to learn from others. No matter how much you know about fundraising, there is always more to learn. Fundraising is something that is always...
Open Rates Are Closing Soon

Open Rates Are Closing Soon

iOS 15 is about to make an iO-MESS of your email marketing. In September, Apple will release the latest version of it’s mobile operating system, iOS 15. As an Apple guy, that’s good news. As an email marketing guy, that’s potentially very bad news. And as a non-profit...
Remote Fundraising

Remote Fundraising

Most of us have tried doing our show remote over the last year and some are still broadcasting from their closets like Kankelfritz and Steve Sunshine. I am still getting the question, does remote fundraising work? I also get, can you use a phone center off-site and...
Free Money!

Free Money!

As a fundraiser, I get great joy out of typing the words, free money. I am amazed at how many radio stations do not do a year-end event. As I travel, I often hear, our staff is chilling during the holidays, our team has worked hard all year long, our listeners...
Is Your Core Monthly Ask Hard To Get?

Is Your Core Monthly Ask Hard To Get?

Now that might be the question of the year. Most stations have a monthly core ask. Some ask for $30 a month; others ask for $40 a month. The vast majority of radio stations fall in one camp or the other. So what happens when it gets tough to get your listeners to...