Open Rates Are Closing Soon
iOS 15 is about to make an iO-MESS of your email marketing. In September, Apple will release the latest version of it’s mobile operating system, iOS 15. As an Apple guy, that’s good news. As an email marketing guy, that’s potentially very bad news. And as a non-profit...
Copywriting Lessons from Apple
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Nonprofit Crowdfunding on WordPress
In the beginning, entrepreneurs primarily used crowdfunding to gain small investments online from the public for their for-profit ventures. By 2025, it’ll be a $90-$96 billion market. Platforms like the Woocommerce plugin for WordPress are designed to help...
Remote Fundraising
Most of us have tried doing our show remote over the last year and some are still broadcasting from their closets like Kankelfritz and Steve Sunshine. I am still getting the question, does remote fundraising work? I also get, can you use a phone center off-site and...
“Call Me When You Have a Minute”
Some of the most powerful fundraising tools are so simple, they get overlooked. Offering a text-giving option to your listeners during on-air fundraisers is one of those sorely overlooked tools! Let’s face it. More and more people prefer not to call their friends to...
How To Approach Fundraising On Facebook & Instagram
Social media is all about building relationships. There are no better tools for relationship management than Facebook and Instagram. Use these tools to set yourself up for social media fundraising success. After all, nonprofits rely on their communities to support...
Free Money!
As a fundraiser, I get great joy out of typing the words, free money. I am amazed at how many radio stations do not do a year-end event. As I travel, I often hear, our staff is chilling during the holidays, our team has worked hard all year long, our listeners...
Is Your Core Monthly Ask Hard To Get?
Now that might be the question of the year. Most stations have a monthly core ask. Some ask for $30 a month; others ask for $40 a month. The vast majority of radio stations fall in one camp or the other. So what happens when it gets tough to get your listeners to...