I loved having the opportunity to see everyone in person during Fundraising 21 in Nashville. Along with you, I love the chance to learn from others. No matter how much you know about fundraising, there is always more to learn. Fundraising is something that is always...
iOS 15 is about to make an iO-MESS of your email marketing. In September, Apple will release the latest version of it’s mobile operating system, iOS 15. As an Apple guy, that’s good news. As an email marketing guy, that’s potentially very bad news. And as a non-profit...
In the beginning, entrepreneurs primarily used crowdfunding to gain small investments online from the public for their for-profit ventures. By 2025, it’ll be a $90-$96 billion market. Platforms like the Woocommerce plugin for WordPress are designed to help...
Most of us have tried doing our show remote over the last year and some are still broadcasting from their closets like Kankelfritz and Steve Sunshine. I am still getting the question, does remote fundraising work? I also get, can you use a phone center off-site and...
Some of the most powerful fundraising tools are so simple, they get overlooked. Offering a text-giving option to your listeners during on-air fundraisers is one of those sorely overlooked tools! Let’s face it. More and more people prefer not to call their friends to...
Social media is all about building relationships. There are no better tools for relationship management than Facebook and Instagram. Use these tools to set yourself up for social media fundraising success. After all, nonprofits rely on their communities to support...
As a fundraiser, I get great joy out of typing the words, free money. I am amazed at how many radio stations do not do a year-end event. As I travel, I often hear, our staff is chilling during the holidays, our team has worked hard all year long, our listeners...
Now that might be the question of the year. Most stations have a monthly core ask. Some ask for $30 a month; others ask for $40 a month. The vast majority of radio stations fall in one camp or the other. So what happens when it gets tough to get your listeners to...
By now, your year-end fundraising strategy should be in full swing; if not, let’s roll. It’s surprising how many radio stations miss out on year-end fundraising. People are giving out free money in December; all you have to do is ask. Nearly three out of...
