I’ve been doing a lot of research lately in prep for a talk I’m giving during our Fundraising 2020 Mastermind this summer. I’ll be talking about “The Psychology of Fundraising.” I’ve always been fascinated by the process of finding out where the potential donor is, and how I can craft a message that will [...]
For sure, these are uncertain times, but don’t make a mistake and underestimate your listener’s generosity. I’ve been in radio and fundraising for decades and have seen challenging times. My good friend Todd Isberner and I did a pledge drive during 9/11. I know you are thinking, impossible. The first day of the pledge [...]
So many are asking me if it's ok to fundraise right now. I think it depends on what your area is going through at the moment. For instance, at The River in Columbus, we started with record-breaking numbers. But, on Wednesday and Thursday, the Governor did a press conference and began shutting down the [...]
The other day I was engaged in a group chat with Christian music pioneer Matthew Ward from 2nd Chapter of Acts. Matthew saw a comment asking him, “How do you keep things fresh when you perform the same songs night after night?” Matthew’s response was, “Even though the songs I perform are mostly the [...]
On the surface, it’s counterintuitive: decrease your station’s income in order to increase it? Look a little deeper, and it makes perfect sense. The Discovery: It was probably 25 years ago. A group of us were taking a quick tour through a commercial Christian station. I had been looking forward to learning about their [...]
As most of you know, I’ve been doing fundraisers for decades. I’ve been a part of over 700 fundraising events over the years. I have seen more than once, a radio station that had determined how their listeners should give. They decided what the pure way for them to give was and the supposed [...]
You’ve heard about data breaches at Target, Yahoo, Equifax, and others. How many letters and Life Lock alerts have you received about somewhere you’ve shopped or provided with your payment info? They invested in security precautions and were sure it couldn’t happen to them. Until it did. The volunteers who help answer phones for [...]
It’s amazing how many people who live in the non-profit world hate asking for money. I have heard while visiting stations that, “fundraising is the necessary evil that we have to do in order to keep our station on the air.” So I guess in their eye the means justify the end. If this [...]
I heard someone say the other day that small gifts are not needed during a pledge drive. All gifts are needed from everyone in your audience.
As a fundraiser, I get great joy out of typing these words: “free money”.